SPONSORING
DOING GOOD AND TALK ABOUT IT
To sponsor means to support something or someone; to help, that something receives needed support to become reality. But the recipient must remain independent regarding the interests of his sponsor. The donor should believe in the philosophy of the supported but should not demand influence in procedures.
Therefor the donor benefits best from his support. Particularly socio-cultural engagements will be grateful thanked within the target-group. SWB is specialized in conceptualizing those co-operations.
Many complex new projects can only take place if indirect side investment does back up. To sponsor projects improves the image of both – donor and recipient. A mixture of advantages, from ideal values to efficient marketing-tools, such as active response elements,are possible.